Customers can pay with their Visa cards anywhere Apple Pay is accepted. To confirm purchases, they’ll just need to enter their fingerprint or passcode on their iPhone 6, iPhone 6 Plus, iPad, iPad Air 2, iPad Mini 3 or Apple Watch.
Visa Token Service helps secure Apple Pay by replacing credit card numbers with a digital account identifier that is stored securely on users’ devices.
Give your cardholders a seamless payment option by enrolling in Visa Token Service to offer Apple Pay into your Visa products.
Visa Token Service creates a scalable platform to deploy not only to Apple Pay but to new services such as Android Pay and others.
Payment tokenization is the process of replacing the traditional payment card account number with a unique digital token in online and mobile transactions. Tokens can be restricted for transactions with a specific mobile device, merchant, or transaction type. The tokenization process happens in the background in a way that is invisible to the consumer.
In October 2013, Visa, MasterCard and American Express proposed a new standard for digital payments. EMVCo — the global standards organization that oversees EMV specifications to ensure interoperability and acceptance - has since built on this framework with input from EMVCo’s members and the industry to advance availability and adoption of tokens around the world. EMVCo published the initial version of the specification in March 2014. The development of a global standard will help enable a new generation of payment products, while maintaining compatibility with the existing payments infrastructure.
We live in a “connected” world. As more consumers make purchases online with smart phones, tablets and PCs, the payments industry is focused on delivering a safe, secure, simple and consistent consumer purchasing experience, regardless of where they are and what device they are using. The development of a global standard will help enable a new generation of payment products, while maintaining compatibility with the existing payments infrastructure.
EMVCo, the global standards organization that oversees EMV specifications, has expanded its scope to also develop tokenization specifications. EMVCo has built the framework with input from EMVCo’s members and the industry as we collectively seek to advance availability and adoption of tokens around the world. EMVCo published the initial version of the specification in March 2014.
Tokens help to simplify the purchasing experience for consumers by largely eliminating the need to enter and re-enter the account number when shopping on a smart phone, tablet or PC. Tokens can also help prevent fraud in e-commerce and m-commerce transactions by removing sensitive card account information from the payment process. Finally, merchants and digital payment providers can store payment tokens in place of payment account numbers, this further enhances payment security.
Payment tokens can also include additional data fields to provide richer information about the transaction helping to improve transaction efficiency and security, and provide more information about the circumstances under which the transaction was initiated.
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